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Liberalization, Privatization, Globalization And Its Impact On Higher Education

Dr. Vijay Shree

CrossRef DOI : 10.31426/ijamsr.2023.6.2.6051

CrossRef DOI URL : https://doi.org/10.31426/ijamsr.2023.6.2.6051

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The concepts of liberalization and globalization have become very common in discussions of economic progress. The term "liberalization" refers to the unhindered movement of commodities, services, investment, and capital across nations. When we talk about globalization, we're talking about how the world's economies are becoming more intertwined. In most cases, a country's people resources are only as good as its educational system. The expansion of higher education around the world is a modern phenomenon. The success of a country's industrial, social, economic, political, and other types of development is inextricably linked to the quality of its higher education system. Higher education in India is the world's second-largest, behind the United States. In 1991, the Liberalization, Privatization, and Globalization (LPG) Policy was enacted, marking the beginning of the privatization of higher education. When higher education in India was privatized, it ushered in a slew of new policies and initiatives aimed at fostering regional, state-by-state, national, and international economic growth. The educational landscape in India has undergone a dramatic transformation as a result. Individuals and communities are incentivized by privatizations to satisfy the rising demand for higher education by opening their own schools, colleges, and universities. The number of private schools around the country is, therefore, increasing rapidly. The privatizations of India's universities have had both beneficial and negative results for the country's public schools and society at large. As such, this paper's primary goal is to present the rise of privatizations in contemporary Indian higher education and to examine the effects of privatizations in this sector. Also, certain recommendations for the privatizations of higher education were made in this study.

The Influence of Social Media Marketing on Consumer Decision-Making in India

Dr. Rohit Sinha

CrossRef DOI : 10.31426/ijamsr.2023.6.2.6052

CrossRef DOI URL : https://doi.org/10.31426/ijamsr.2023.6.2.6052

Download PDF Google Search Abstract

The rapid growth of social media and internet penetration in India has led to significant shifts in consumer behaviour. With over 600 million internet users as of 2024, social media platforms such as Facebook, Instagram, YouTube, and WhatsApp have become central to marketing strategies. Social media marketing (SMM) has transformed how businesses engage with their target audiences, influencing consumer decision-making processes through personalized ads, influencer marketing, and real-time interactions.

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