The Indian Knowledge System (IKS), encompassing a vast repository of Indigenous Sciences, philosophies, languages, and ecological wisdom, represents the civilizational core of India's cultural and intellectual heritage. In recent decades, the role of media in preserving, promoting, and recontextualizing this system has become increasingly significant. This study critically examines the historical trajectory and contemporary relevance of media in disseminating IKS from the pre-independence era to the digital era. The analysis traces media's transformative role from the nationalist vernacular press and state-sponsored radio broadcasts of the 20th Century to the rise of Doordarshan's educational programs and the explosion of digital platforms in the 21st Century. This study focuses on the different means by which television documentaries, podcasts, MOOCs, YouTube Channels, and social media have revitalized IKS in public consciousness and educational setting. The Media-IKS combination presents its own unique opportunities and challenges.