Effective digital communication strategies can create efficient for Higher Education institutions. The geographical location and culture of any educational institution is a serious factor that can affect the overall strategic decisions, and influence the methods of implementing digital communication.

This study examined the job satisfaction of effective and less effective secondary school teachers in Kashmir. The sample for the study consists of 800 secondary school teachers which were collected by random sampling. . Job satisfaction in the present study refers to the set of scores obtained by the sample subjects on the job satisfaction scale developed by Singh and Sharma (2009). Attitude towards teaching scale developed by using S.P. Alullwalia’s was used. The results of the study revealed that the effective secondary school teachers have favorable attitude towards teaching as compared to less effective secondary school teachers. The results also revealed that effective teachers are more competent to their job and also show positive attitude and are more cooperative to the students and heads of institutions. The results of the study showed that effective teachers are more committed to their jobs. The results also revealed that effective teachers are more committed to their jobs and also show positive commitment both towards students as well as progressive betterment of society.